From Ice Cold to Email Gold: Your Guide to IP Warming
From Ice Cold to Email Gold: Your Guide to IP Warming
Navigating the chilly waters of ISP relationships can be a daunting task. Let's turn that icy reputation into a success story. 🔥📧
What's IP Warming?
Each email you send contributes to a positive sending reputation. IP warming is the process of gradually introducing your new IP address to the world of ISPs and email inbox providers. It's like building a relationship—step by step, without overwhelming your recipient.
Why Warm Up?
Establishing a positive sending reputation is crucial to avoid the dreaded spam folder. By slowly increasing your email volume over a few weeks, you're giving ISPs the chance to recognize your IP address as a genuine sender. This reduces the risk of your messages being mistaken for spam and ensures they reach the inbox, where they belong.
Signs You Need to Warm Up Your IP:
New IP or Sender Domain: Launching a new IP or sender domain? Be cautious! ISPs might need a warm introduction to your email presence.
Volume Shake-up: Significant changes in email volume or sending patterns require IP warming.
ESPs and IP Moves: Always warm your IP when changing your email service provider and, consequently, your IP address.
Low Engagement Rates: Keep an eye out for spam rates over 0.08% on a campaign or low engagement with open rates below 5% at a single inbox provider.
Increase in Spam Complaints: More spam complaints, emails landing in spam folders, or emails being blocked by ISPs indicate a need for IP warming.
Warning Messages from ISPs: These notifications mean you need to prioritize IP warming.
There’s also a chance it’s not you!
If you are following best practices and still seeing deliverability issues, the problem may be from a shared IP! Many email service providers use shared IPs to handle email delivery of multiple low-volume senders or irregular senders at a low cost. While more affordable, the downside of a shared IP is your IP reputation is partially dependent on the sending practices of those who you share it with. If this is the case, it is worth considering going to a dedicated IP address for your email marketing.
Not Sure if Your IP Needs Thawing?
Wondering if your IP is in need of a little warmth? Take the guesswork out of the equation. Schedule a free discovery call with The Email Co today!
